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24" x 36" Grotesk San Serif I developed in the Spring of 2012 using Fontlab. I chose this font style because of the extreme level of difficulty. There’s really nowhere to hide when designing a typeface of this style. Every imperfection or inconsistency is clearly seen, even to the untrained eye. I wanted this typeface to be functional across all platforms, web and print. Whether it be used for large bodies of text, or as a display font.